How to reduce shopping cart abandonment with iCart
Along with the growth in the eCommerce shopping rate, the cart abandonment rate is also increasing day-by-day. Everything has changed but still, the issue of online shopping cart abandonment is thereafter you, right? Don’t worry this article will share with you the best tips that will help you to reduce the shopping cart abandonment rate of your online store.
What is shopping cart abandonment?
Shopping cart abandonment means when a customer starts to do the checkout process but suddenly leaves out of the store without completing the purchase.
5 best tips to reduce cart abandonment on your store
- Create a sense of urgency
Showing urgency on the store is a great way to convert a customer’s mind into action. By seeing a sense of urgency they will tend to take immediate decisions. You can create urgency with countdown timers as most of the successful stores use this strategy. You can enable countdown timer either manually or with help of any readymade Shopify app like iCart Cart Drawer Cart Upsell which will help to show cart countdown in the cart.
2. Place your shopping cart visible
As the cart is the main element of online shopping it is necessary to make your cart optimized and visible. Imagine yourself as a customer and think if you are browsing products in a store and every time you need to go back to the top of the page as the cart is missing. You may feel uncomfortable, right? The same feel for the customer too and it can result in cart abandonment. So to avoid this always make your cart visible with a sticky cart. There are many Shopify apps by which you can simply design the cart in your store.
3. Show upsell in cart
Upselling is a sale strategy mainly used in eCommerce to offer an upgraded version of the product that customer is already purchasing. This strategy reduces cart abandonment because you are offering them by understanding their need and making their shopping experience better.
Upselling will increase your sales and boost revenue. With upsells, you can call back your customers to your store because you are offering them the upgraded version of the product that they might have looked for earlier.
4. Offer cross-sell
Another best strategy to reduce cart abandonment and increase sales is by giving product recommendations. The concept of personalized product recommendations can increase average order value of your store. Most of the big stores use this technique which is one of the factors behind their growth. By offering cross-sells customers may leave your store with a handful of expensive products instead of leaving the cart abandonment.
5. Offer them gift wraps and discounts
Everyone loves gift wraps and the concept of discounts. People always go after discounts. Imagine store A selling products without any discount and store B selling products with discounts. Which store will you choose? Obviously, you will first go to store B. The same thought comes in the mind of customers also.
By seeing the discounts if the customer has no intention to buy then also they will have a look at your product and finally, they might change their mind and purchase that product. Those customers who have already gone by leaving the cart abandonment you can bring them back by sending an email when you offer discounts.
